Instead of intros, here’s an example:

A: Communism dao is here to be a revolutionary project in the realm of web3 and bring the wonders of communism to everyone on the amazing community. We are bringing real utility to the population and you so invest now in the same while its early! 

B: Your buddies are chaddy crypto bros. 3 years in, you’re still a pleb. Class struggles must end - and with Communism DAO - we unite to outbid, liquidate, and share our common pie. Join now, or be forced to later. 

Pretty clear, right? And to be fair - B isn’t even that good. It’s a first attempt at an imaginary blurb - and good blurbs are all about iterating. 

The gist?

If you want your community to plough their hard-earned fake internet money into your project, you probably shouldn’t have typos on your Telegram ANNs, boring articles, and Microsoft Clip art for your headers. Impressions are formed fast, and even initial positive opinions are easily shifted with bad content. People don’t often choose to eat in dirty restaurants, no matter how good the food might be.

People only know what you tell them. If you want to welcome people into your church, the stonework has to look pretty. To outsiders, if you can’t put together a good article, how can you put together a market-leading project - especially when so many others are trying? If you can’t write words well, how can you write code? Now, perhaps that’s unfair. Maybe you’re a wizard with Rust and useless at HTML, a thought-leader lacking linguistics, an artist who can’t draw.

We don’t care. We want our kind of entertainment. A native knows what’s good juice minutes in. It’s in the brand, in your aura. If your content sucks, you’re not going to make it. Like manic moths, people will be drawn to the brightest flames.

Content = Substance

Compelling stories don’t just draw people to your project, they add credibility and substance to your entire endeavor. It shows that you care. It shows that you didn’t just copy paste some cliff notes, or write out a meandering blog that looks freakishly amateur, or have a by-the-numbers ChatGPT article. In case you haven’t figured it out yet - we all know when it’s AI generated. And we don’t dig it anymore. AI is a tool, not the artist. Use it as such and it’ll be great for your brand. Don’t, and your project will be yet another NPC.  

Great content is shareable, thought-provoking, and actionable.

To be successful, one must present an image of success. Attention to detail, quality, and clarity sells. You want every aspect of your project to evince this. If you want people’s time, you need to look good, and you want design, branding, and messaging to be consistent.

You want to show that you are not just familiar with crypto, but that you are a leader within it. You have to know the vernacular of the space. Consistent production of market-relevant and topical materials and your place within it shows that your finger is on the pulse, and that people can trust your project is in it for the long haul. It’s not just about making them come, it’s about making them stay.

How do you choose your tone, then? 

By making it an intentional decision. Beginners just write, or give free reign to agencies that are purely mechanical instead of alive and self-conscious. Opening your mind to observing how others do it should, if you’re got marketer mojo, lead you to form your own ideas. 

If you’re unsure, share ‘em with your friends. Don’t have friends? Say gm enough times and we’ll come and define it with you.

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