Education isn’t documentation. Docs are targeted towards techies - architecture, modules, code, theoretical frameworks. Education is how you teach Jessica in accounting to not get phished, how you prevent non-supported chain transfers to a CEX, or how your project solves a need. 

We also mean: 

• Retail product guides
• Histories, facts, processes @ your niche market
• General, kinda obvious industry how-tos 
• Information about the vertical you’re building in

Education is the simplest, most effective way to gather an initial community. The more you do, the more people discover your products. With educational content, your core purpose isn’t to shill your solution, but to guide people towards the conclusion that your solution is what they need. You must cover industry insights, provide actionable alpha, talk about how things came to be, the thought process of building specific products, security considerations, and more. 

You must be intentional and strategic with your content and respect its power - take good care of it, don’t cut corners, and balance technical accuracy with accessibility and engagement. 

Here are a few power tips to put you on the right track: 

• Simplicity and Clarity: Use simple language and explain technical terms. Avoid jargon overload.
• Structured Learning Path: Organize content logically, from fundamental concepts to advanced topics.
• Real-world Applications: Illustrate abstract concepts with real-world examples and case studies.
• Interactive Learning: Incorporate interactive elements like quizzes, simulations, or gamified learning experiences, through 3rd party integrations - however, keep your documentation clean of gamification.
• Visual Aids: Use graphics, charts, and infographics to explain complex ideas.
• Multi-format Delivery: Offer content in various formats - videos, podcasts, articles, to cater to different learning styles.
• Feedback Loops: Encourage feedback and suggestions from the community.
• Collaborative Learning: Foster community discussions and peer-to-peer learning.
• Analytics and Feedback: Use data and user feedback to gauge the effectiveness of the content and make improvements.
• Legal Compliance: Ensure content adheres to legal standards, especially regarding financial advice.
• Partnerships: Collaborate with educational creators, partners, or influencers for wider reach.

Here are a few examples of great educational content that offers insightful information, but also weaves in brand-centric narratives, created by GM Factory: 

• What Is Institutional DeFi — Overview, Potential, Challenges, and Solutions
• Web3 Explained — The Road to Decentralized Internet Ownership
• A History of Cryptocurrency

A word of advice on picking topics - I think household ones like “what is bitcoin”, the kind you’d find in the beginner section of Binance Academy, are not worth competing with. You’d still get views, of course, but going towards more intermediate and advanced topics sprinkled with a bit of industry insight, is the way to go. 

This way, you’re relevant to both beginners and seasoned players. The effect is similar with both categories - respecting the hustle & learning more. 

Keen to free up resources and get your community ivy-level edu? We’ll sort you out! 

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